RICOH Holiday Savings!

Instant Savings:

  • 1500 USD on PENTAX 645Z Body
  • up to 500 USD on PENTAX 645 lenses
  • 200 USD on PENTAX KP Body
  • 100 USD on PENTAX K-1HD PENTAX-D FA 28-105mm F3.5-5.6 ED DC WR
  • 30 USD on RICOH WG-50

THETA Series:

  • 379 USD RICOH THETA V + Selfie stick
  • 169 USD THETA SC

Here you can find special campaign page

Note: Campaign prices are available in US probably. Please contact RICOH Imaging Americas for more details.



360-degree camera to enjoy spherical images in a single shot “RICOH THETA SC Type HATSUNE MIKU” will be released

~A limited model in collaboration with “Hatsune Miku”~

Ricoh announced today the release a collaboration model 360-degree camera “RICOH THETA SC Type HATSUNE MIKU” for a limited time in sales on orders system, to celebrate the 10th anniversary of “Hatsune Miku”.

The “RICOH THETA SC Type HATSUNE MIKU” is based on “RICOH THETA SC” (released in October 2016), and in addition to the camera being a special version with an official “Hatsune Miku” illustration which is specially drawn by the illustrator KEI on a blue green body, the theme color for Miku, it has been elaborated in details by adopting the shutter sounds exclusive for this model. Images shot in 360-degrees can also be imported into the dedicated 360-degree image editing application “RICOH THETA Type HATSUNE MIKU”*1 so that you can enjoy 360-degree real image overlayed with “Hatsune Miku” 3D model. In addition, this product will include special goods in the form of a “dog tag key holder” (printed with serial number up to the first 3,939 units) and a exclusive color “ABITAX special case” in an exclusively designed decorated box. The dog tag key holder and the decorated box come with the special illustration by the illustrator fuzichoco, which is only available with this product, making this a special package.

The product can be ordered from the special website, starting from Friday, September 1.

At the Makuhari Messe (Mihama-ku Chiba city, Chiba) from September 1st to 3rd, we will also be showcasing the product at a Ricoh booth during the “Hatsune Miku Magical Mirai 2017” exhibition event, where you can experience the creative culture of “Hatsune Miku”. At this event, there will be a special offer*2 of 117 units (39 units per day for 3 days).

*1: Only 360-degree images shot with the RICOH THETA SC Type HATSUNE MIKU can be imported into the 360-degree image editing app “RICOH THETA Type HATSUNE MIKU” (iOS version and Android version).
*2: A special tote bag with fuzichoco’s illustration will be attached as a special gift for cameras sold during the special offer at Magical Mirai 2017.

* Please check the special website for the latest information of this product.

RICOH THETA SC Type HATSUNE MIKU special website:

New product RICOH THETA SC Type HATSUNE MIKU main features

  • An original design of “Hatsune Miku” printed on a camera body which is exclusively painted in blue green
  • The power button LED which adopted the pink color unique to the limited model
  • “Hatsune Miku” original shutter sound through cooperation with Crypton Future Media, Inc.
  • Includes “dog tag key holder” with the special illustration of “Hatsune Miku”
  • Includes ABITAX special case with exclusive color (blue green)
  • Exclusive decorated box with special design

*The camera specification is the same as “RICOH THETA SC”.

RICOH Theta SC Type HATSUNE MIKUillustration by fuzichoco © Crypton Future Media, Inc. 


3D modeled by Mamama © ANGEL Project © Crypton Future Media, INC. 

About Hatsune Miku

A virtual singer software character developed by Crypton Future Media, Inc. which can be used to make everyone sing after inputting the song lyrics and melody. “Hatsune Miku” was released in 2007 and attracted attention as a “character” and is currently active on many levels such as in goods development and performing live as a virtual singer.
Official website:

  • Hatsune Miku and its logo are trademarks of Crypton Future Media, INC., registered in Japan and other countries.
  • All other brands or product names mentioned herein are trademarks or registered trademarks of their respective companies.
  • Designs and specifications are subjects to change without notice.


Object distance Approx. 10cm to infinity (from front of lens)
Shooting mode Still image: Auto, shutter priority, ISO priority,Manual *1, Video: Auto,
Exposure control Program AE, ISO Priority AE、Shutter Priority AE、Manual Exposure
Exposure compensation Still image: Manual compensation (-2.0 to +2.0EV, 1/3EV step)*1
ISO sensitivity
(standard output sensitivity)
Still image: ISO 100 to 1600, Video: ISO 100 to 1600
White balance Still image: Auto, outdoor, shade, cloudy, incandescent lamp 1, incandescent lamp 2, daylight color fluorescent lamp, natural white fluorescent lamp, white fluorescent lamp, light bulb color fluorescent lamp*1,
Video: Auto
Shutter speed Still image: 1/8000 sec. to 1/8 sec.
Still image(Manual):1/8000 sec. to 60 sec.
Video(L): 1/8000 sec. to 1/30 sec.
Video(M): 1/8000 sec. to 1/15 sec.
Recording medium Internal memory: Approx. 8GB
Number of photos that can be recorded, time*2 Still image: Approx. 1600(L), Approx. 9000(M)
Video (time per recording): Max. 5 minutes*3
Video (total recording time): Approx. 63 minutes(L),Approx. 171 minutes(M)
Power source Lithium-ion battery (built in)*4
Battery life Approx. 260 photos*5
Image file format Still image: JPEG (Exif Ver. 2.3), DCF2.0 compliant, Video:MP4 (Video: MPEG-4 AVC/H.264, Audio: AAC)
External interface micro USB: USB2.0
Remote Shutter CA-3(Option)
Exterior/external dimensions 45.2mm (W) x 130.6mm (H) x 22.9mm (17.9 mm *6) (D)
Weight Approx. 102g
Lens construction 7 elements in 6 groups
Lens F number F2.0
Image sensor size 1/2.3 (x2)
Image sensor effective pixels 12MP(x2), pixel count equivalent to Approx. 14M
File size (still images) L: 5376×2688
M: 2048×1024
File size (videos) L: 1920×1080/30fps/16Mbps
M: 1280×720/15fps/6Mbps
Communications protocol HTTP

*1. A smartphone is required to change modes or configure manual settings.
*2. The number of photos and time are guides only. The actual number differs according to the photography conditions.
*3. Automatic shut down if the internal temperature increases.
*4. Charge the battery by connecting it to a PC using the supplied USB cable.
*5. The number of photos that can be taken is a guide based on Ricoh’s measurement method (wireless on, one photo taken every 30 seconds and transferred to smartphone). The actual number differs according to usage conditions.
*6. Excluding lens section.

RICOH THETA SC officially announced

The new standard-class model of the 360-degree RICOH THETA camera lineup, capable of capturing fully spherical images, and available in four body colors.

RICOH THETA SC. developed as the standard-class model of the popular RICOH THETA series, this 360-degree camera provides outstanding usability even for first-time 360-degree camera users and a full range of basic features and solid specifications.

Since the RICOH THETA was first launched on the market in 2013 as the world’s first 360-degree camera,*1 it has been used in a variety of visual fields. It’s an exceptional imaging tool, with fully spherical images creating unique, completely unexpected visual expression. Launched in 2015 as a high-end model, the RICOH THETA S has satisfied user demands for higher image quality and more specialized business applications. Because of this, it has been received exceptionally well by both photographers and business users–people with a keen interest in 360-degree imaging.

Developed as a standard-class model of the series, the new RICOH THETA SC provides casual, effortless enjoyment of 360-degree imaging, and also signifies the arrival of a new era of virtual reality. While retaining the high level of image quality provided by the RICOH THETA S using a high-performance CMOS image sensor and large-aperture lens, this mid-class model is designed to be lighter in weight than previous models.

The RICOH THETA SC allows users to easily transfer captured 360-degree images to smartphones and tablet computers. It also lets them upload their images to the dedicated website and then share them on social networks, or upload 360-degree videos directly to Facebook and YouTube.

The RICOH THETA SC also offers a choice of four body colors (beige, white, blue and pink), making it your personalized imaging tool, one to enjoy every day, everywhere.

*1 As a mass-produced consumer product capable of capturing the scene around, above and below the device in a fully spherical image (as of October, 2013, based on Ricoh research).


Main Features

1. High-resolution, fully spherical images

・The RICOH THETA SC delivers high-resolution, fully spherical images with an approximately 14.0 effective megapixel output, thanks to the combination of two outstanding components: bright, large-aperture twin-lens folded optics (with the same F2.0 maximum aperture as that of a high-end model), and a large image sensor. Together they capture beautiful 360-degree images with minimal noise, even when shooting night scenes. The photographer can also make a range of settings via a WiFi-synchronized smartphone or tablet computer, thanks to a completely redesigned user interface that provides intuitive operation through a dedicated application.

・The RICOH THETA SC allows the user to upload the spherical images they have captured to the dedicated website, then share them on social networks such as Facebook, Twitter, Instagram and Tumblr. It is also possible to submit captured videos to 360-degree channels such as Google MapsTM, Google+TM and YouTubeTM.

2. High-resolution, fully spherical videos

・The RICOH THETA SC captures high-resolution, fully spherical videos at Full HD quality (1920 x 1080 recorded pixels, 30 frames per second) for a maximum duration of five minutes (after a synthesizing process). Its user can effortlessly create flawless videos on a smartphone or tablet computer, without the need of a personal computer. The user can easily change the image size, shape and composition of videos with simple fingertip operation. And, by employing the dedicated THETA+Video image-editing applications,*2 the user can very easily edit captured videos.

・Just like fully spherical still images, the RICOH THETA SC users can upload their edited videos (a maximum data capacity of 5MB) to the dedicated website, and share them on social networks.

*2. THETA+ Video applications operate on iOS8.0. or later, or Android 4.4 or later. Proper operation is not guaranteed with all mobile devices.

3. 360-degree Live-view display

・When synchronized with a smartphone or tablet computer, the RICOH THETA SC provides Live-view display (still images only) on the device’s monitor. This allows the user to check the outcome of various setting changes on the Live-view screen during shooting. The camera provides a choice of two display modes: Full Screen and Panorama.

4. Stylish, easy-to-operate body design

・The RICOH THETA SC is equipped with an LED indicator on its front panel for at-a-glance confirmation of the current mode, and a still-image/video switching button on the side panel. They let users operate the camera smoothly and unerringly even when it is disconnected from a smartphone or tablet computer.

5. Other features

・A large internal memory (approx. 8GB) for storage of approximately 1,600 still images (at L image size)
・Minimum start-up time lag of 1.5 seconds
・Self-timer function, with a delay time selectable from a smartphone or tablet computer
・Interval shooting function, convenient for creating time-lapse videos
・THETA+ applications usable to edit still images and export image data files for printing

Optional Accessories

TH-2 Hard Case

・A waterproof (IPX7), solid case designed to house the RICOH THETA SC.
・This case provides a tripod socket for attachment of various camera accessories.

Note: This case is not designed for underwater shooting. When the camera is housed in the case, shooting can be performed only through remote operation via a smartphone or tablet computer.

Body color (base section): black
Compatible models: RICOH THETA SC, THETA S, THETA m15, THETA

♦ Wi-Fi is a registered trademark of the Wi-Fi Alliance.
♦ Facebook is a registered trademark of Facebook, Inc.
♦ Twitter is a registered trademark of Twitter, Inc.
♦ Tumblr is a registered trademark of Tumblr, Inc.
♦ Instagram is a trademark of Instagram LLC.
♦ Android, Google maps, Google+ and YouTube are registered trademark of Google Inc.
♦ iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
♦ All other trademarks are the property of their respective owners.
♦ Designs and specifications are subjects to change without notice.